Thursday, February 17, 2011

Toms got a full house

Exciting news for fans of Mary-Kate and Ashley Olsen’s high end line The Row, the sisters will be collaborating with the charitable shoe line Toms for a special line of killer shoes.

In congruence with their line the shoes will be made with higher end materials and will run from $98-150, about twice as much as the original Toms. They will come in plaid, herringbone and cashmere.

“We feel it’s really important to spread awareness of the Toms One for One mission,” Ashley Olsen said.

Mary-Kate added: "The giving is immediate. Having the opportunity to be a part of something so meaningful has made the collaboration with Toms special to everyone at The Row."

Blake Mycoskie, who founded Toms, told WWD: “We recognize that it’s a luxury to be able to give, and everyone at Toms takes this to heart. The feeling we get from being able to give new pairs of shoes to children in need is extraordinary, and with The Row, we’ve found a partner whose amazing interpretation of our classic alpargata has truly taken our product to an entirely new level.”

We can’t wait to get our hands on some of these slick slip ons.

photo courtesy of Toms, quotes courtesy of WWD

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